Archive for the ‘Marketing Your Book’ Category
Anybody Can Publish a Nonfiction Book… They Just Can’t All Write One That’s Appealing
I have a good amount of nonfiction books in my personal collection that probably contain a wealth of information but are written so poorly that I can’t finish them. Their topics run the gamut from sales to accounting principles to writing techniques and while I’m interested in learning more, I just can’t see myself swimming through a sea of pea soup writing.
On the other hand, I have numerous nonfiction books that I’ve read more than one time because they get right to the point. There’s virtually no ambiguity in the text, and that makes it easy for me to quickly digest the material. Maybe those books don’t contain the same level of info that the aforementioned books do, but I have wound up valuing them more.
As the author of a nonfiction book, you want your book to appeal to your readers. Although you’re the expert, the book shouldn’t be written for you. It should be written for your audience. In the end, you’re simply the conduit to get your knowledge from point A to point B.
Maybe some day I’ll have the energy to read all those nonfiction books that are collecting dust… but I’m rather doubtful. That’s why all the ghostwriting we do at Your Written Book is geared toward creating books that are readable and marketable. Otherwise, our authors will never be able to fully realize their dreams of writing books that are enjoyed, re-read and referred, not just published.
5 Reasons Nonfiction Books That Aren’t Strategically-Marketed Fail
- There are more than 120,000 books published each year. Without savvy marketing, yours has little chance of selling.
- People have very short attention spans. If they aren’t introduced to your book several times, it’s unlikely they’ll purchase it.
- Consumers don’t buy covers alone. If you’re an unknown author, you’re going to have to market yourself in order to get readers for your book.
- Self-publishing authors don’t always understand the value of pre-selling their books. Most authors wait to heavily market their books until they’re in their hands. Consequently, they miss huge opportunities to make money from their books during the concept, writing and editing phases!
- The books don’t contain the right marketing verbiage. A marketer with strategic insights can instinctively pepper any manuscript with call-to-action items, allowing for profit-making opportunities down the road.
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Are you ready to learn 10 realistic ways to make money from your nonfiction book? We want you to join us on February 4th at 4pm EST for a special, FREE 30-minute live tele-training call!