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Archive for the ‘Misconceptions and More’ Category

I receive plenty of emails that tell me I can write my nonfiction book in a weekend. And if I had 72 hours to totally devote to the process, I probably could finish one.

But would it be anything more than a shelf dust-collector?

That’s the big problem with the “book in a weekend” movement. Sure, it can be done… but just because it can doesn’t mean it should.

If you’re considering writing a nonfiction book, get a ghostwriter (or even just an editor) and marketer to help you ensure that your written book is:

a. Going to make you money thanks to call-to-action items organically placed throughout the text.

b. The strongest it can be in terms of succinctness.

c. A powerful tool that will give you credibility with peers and clients.

d. An item that can offer “mileage” even after it’s been published.

e. A product that isn’t going to be relegated to the land of the dust bunnies.

Now, I believe that you have a message to tell and I believe that you have an audience who needs to hear it. You just have to make sure that you’re delivering that message in a potentially profitable way!

Contact us at Your Written Book today for a free consultation and find out how a writer/marketer team can turn your nonfiction book into a powerful moneymaker!

Self-Published Books DO Succeed!

Saturday, February 20, 2010 @ 09:02 PM
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It’s always fun to hear the naysayers cluck their tongues at the thought of self-publishing, as if a book that you’ve invested in using your own moolah couldn’t possibly have any merit.  It’s especially enjoyable when you can point to self-published works that have done pretty doggone well, like Fifty Dangerous Things (You Should Let Your Children Do)by Gever Tulley.

This nonfiction book came out in 2009 and is already burning up the charts at Amazon.  (If you want to get yourself a copy, here’s a fast link to this fascinating read!)

Of course, Fifty Dangerous Things (You Should Let Your Children Do) didn’t come out of nowhere.  Quite frankly, it has a lot going for it, including:

  • A terrific title.  (Who isn’t drawn to figure out what those fifty things could possibly be?)
  • A niche market.  (This is obviously geared toward parents who don’t want to shelter their kids, probably moms and dads from GenX and maybe even GenY.)
  • An author who is willing to do some self-promotion.  (We found this nonfiction book — where else? — on the Internet.  And we’re probably not the only ones who will do so!)

The next time someone tells you that you can’t possibly be serious about self-publishing, just smile.  Then, go do something a little “dangerous”… like setting a goal for the day you’d like to have your nonfiction book in print!

9 Myths about Authoring a Nonfiction Book

Tuesday, February 2, 2010 @ 12:02 PM
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1.  I’ll get rich from my book.

The truth is that most published books sell around 3,000 copies in their lifetimes. (Self-published and print on demand books typically sell even fewer copies.) A small percentage of authors get rich off their books. For most authors, it’s how they use their books before and after they’ve been published that earns them wealth!

2. If I write it, they will come.

People are bombarded by messages every second of the day and their attention spans are becoming increasingly shorter. Without solid marketing, your book will languish on book shelves or in boxes.

3. The Internet will make my book an “easy sell” without any kind of marketing.

If this were true, print on demand books wouldn’t sell an average of 200 copies during their lifetimes.

4. Self-publishing will be a piece of cake.

Hey, for the right people, this may be true. But most first-time authors (or first-time self-publishing authors) have no idea how to navigate this process. As with everything from juggling to dancing the tango, it’s much harder than it looks!

5. I have to get a publisher and agent.

For the nonfiction author, this is definitely not the case! If you adopt a strategic marketing philosophy and surround yourself with a small team of experts, you can get quite a bit of mileage from a book.

6. A book has to be really, really long.

Who has time to read a 400-page tome on management? If you have something to say and it only takes 80 pages, so be it. Nonfiction books come in all shapes and sizes.

7. I don’t know any experts to interview.

Ah, this can be a tough one. But if you begin to explore the “six degrees of separation” philosophy, you’ll likely discover there are experts only a few degrees away who would be open to being a part of your work. (Never forget that “expert” is in the eye of the beholder.)

8. I can’t afford to spend time writing a book.

If your book is going to gather dust in your basement after it’s been written, we agree with you. But if you’re willing to market it before it even comes out in print format, you’re mistaken about the cost.

9. If I work with an editor, s/he is going to turn my nonfiction book into something unrecognizable.

While we can’t speak for all book editors, our mission has always been to keep the author’s tone intact throughout any ghostwriting and editing processes.

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Want to learn 10 realistic ways to make money from your nonfiction book?  Join us on February 4th at 4pm EST for a special, FREE 30-minute live tele-training call!