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I have an idea for a book.                  

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I have an unfinished manuscript.              

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I have a written book and need help marketing.

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9 Myths about Authoring a Nonfiction Book

Tuesday, February 2, 2010
admin @ 12:02 PM

1.  I’ll get rich from my book.

The truth is that most published books sell around 3,000 copies in their lifetimes. (Self-published and print on demand books typically sell even fewer copies.) A small percentage of authors get rich off their books. For most authors, it’s how they use their books before and after they’ve been published that earns them wealth!

2. If I write it, they will come.

People are bombarded by messages every second of the day and their attention spans are becoming increasingly shorter. Without solid marketing, your book will languish on book shelves or in boxes.

3. The Internet will make my book an “easy sell” without any kind of marketing.

If this were true, print on demand books wouldn’t sell an average of 200 copies during their lifetimes.

4. Self-publishing will be a piece of cake.

Hey, for the right people, this may be true. But most first-time authors (or first-time self-publishing authors) have no idea how to navigate this process. As with everything from juggling to dancing the tango, it’s much harder than it looks!

5. I have to get a publisher and agent.

For the nonfiction author, this is definitely not the case! If you adopt a strategic marketing philosophy and surround yourself with a small team of experts, you can get quite a bit of mileage from a book.

6. A book has to be really, really long.

Who has time to read a 400-page tome on management? If you have something to say and it only takes 80 pages, so be it. Nonfiction books come in all shapes and sizes.

7. I don’t know any experts to interview.

Ah, this can be a tough one. But if you begin to explore the “six degrees of separation” philosophy, you’ll likely discover there are experts only a few degrees away who would be open to being a part of your work. (Never forget that “expert” is in the eye of the beholder.)

8. I can’t afford to spend time writing a book.

If your book is going to gather dust in your basement after it’s been written, we agree with you. But if you’re willing to market it before it even comes out in print format, you’re mistaken about the cost.

9. If I work with an editor, s/he is going to turn my nonfiction book into something unrecognizable.

While we can’t speak for all book editors, our mission has always been to keep the author’s tone intact throughout any ghostwriting and editing processes.

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Want to learn 10 realistic ways to make money from your nonfiction book?  Join us on February 4th at 4pm EST for a special, FREE 30-minute live tele-training call!

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9 of the Most Recognizable Self-Published Nonfiction Books

Monday, February 1, 2010
admin @ 08:02 AM

Question:  What do these 9 books have in common? 

Answer:  They were all self-published.

See how many of them you recognize!

1. The Elements of Style, William Strunk, Jr.

2. In Search of Excellence, Tom Peters

3. What Color is Your Parachute?, Richard N. Bolles

4. Life’s Little Instruction Book, H. Jackson Browne Jr.

5. Robert’s Rules of Order, Henry M. Robert

6. The Joy of Cooking, Irma Rombauer

7. Chicken Soup for the Soul series, Jack Canfield and Mark Hensen

8. The One-Minute Manager, Ken Blanchard and Spencer Johnson

9. The Macintosh Bible, Arthur Naiman

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Are you ready to learn 10 realistic ways to make money from your nonfiction book?  We want you to join us on February 4th at 4pm EST for a special, FREE 30-minute live tele-training call!

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5 Reasons Nonfiction Books That Aren’t Strategically-Marketed Fail

Friday, January 29, 2010
admin @ 09:01 AM
  1. There are more than 120,000 books published each year. Without savvy marketing, yours has little chance of selling.
  2. People have very short attention spans. If they aren’t introduced to your book several times, it’s unlikely they’ll purchase it.
  3. Consumers don’t buy covers alone. If you’re an unknown author, you’re going to have to market yourself in order to get readers for your book.
  4. Self-publishing authors don’t always understand the value of pre-selling their books. Most authors wait to heavily market their books until they’re in their hands. Consequently, they miss huge opportunities to make money from their books during the concept, writing and editing phases!
  5. The books don’t contain the right marketing verbiage. A marketer with strategic insights can instinctively pepper any manuscript with call-to-action items, allowing for profit-making opportunities down the road.

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Are you ready to learn 10 realistic ways to make money from your nonfiction book?  We want you to join us on February 4th at 4pm EST for a special, FREE 30-minute live tele-training call! 

→ Sign up today!

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7 Reasons to Write Your Book in 2010

Thursday, January 28, 2010
admin @ 11:01 AM

1. People are eager to know how to change their lives.

There has been an enormous amount of upheaval in the past 18 months. Authors who offer solutions are going to be sought after by individuals who want to reinvent themselves.

2. The Internet is the ideal place to market your nonfiction book.

The opportunities to get your book “out there” via the World Wide Web are incredible!

3. Studies have shown that around 8 out of every 10 Americans wants to write a book.

Not surprisingly, most never do. It’s time for you to become that person who completes his/her life goal of becoming an author.

4. Self-published books can rise to the top.

It takes hard work, but if you’re diligent and market yourself wisely, you may just create a tsunami of buzz. Recently, two of the Kindle Top 25 Bestsellers books were self-published – MetaGame and Day’s End.

5. The longer you wait, the more outdated your message may become.

If you have a great concept, now is the time to make it public. If you wait too long, it may be too late to bring you the profits you could earn this year.

6. Your credentials will improve tremendously.

Being able to say that you’re an author instantly gives you credence in whatever field you’ve chosen. Even before someone picks up your book, s/he will recognize you as a person of authority.

7. Nonfiction book writing is getting easier.

With ghostwriting and marketing services like Your Written Book, you can become an established author in six months’ time. You’ll have a publication that’s comprised of your thoughts written in your tone and positioned to make you wealthier!

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Want to learn 10 realistic ways to make money from your nonfiction book?  We want you to join us on February 4th at 4pm EST for a special, FREE 30-minute live tele-training call! 

→ Sign up today!

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There are No “Shoemaker’s Elves” to Write Your Book

Saturday, January 23, 2010
admin @ 08:01 AM

Remember the story of the shoemaker’s elves?  The poor guy was inundated by work and was not in the best of health.  He just couldn’t seem to keep up with his responsibilities and was on the verge of throwing in the towel.   Then, lo and behold, a magical thing happened! 

Each night, he would go to bed with piles of shoes on his work table… and each morning he would awake only to discover that the shoes were finished and repaired!  In the end, he discovered his mysterious helpers were elves and he rewarded them by making them shoes and clothing of their own. 

It’s a great story, isn’t it?  But if you’re waiting for those elves to write your book, you’re out of luck.

Without accountability, information, tools and direction, your book will remain just a few scattered notes.  No matter how many times you head to your bedroom with the high hopes that you’ll discover a polished book upon awakening, it won’t happen.

That’s one of the many reasons we’ve designed a special FREE teleseminar for people who want to write a nonfiction book.  We’ll give you the motivation and the insights to finally get your thoughts on paper.  Best of all, no assistance from elves will be necessary!

To receive more information on our upcoming teleseminar, write to julie(at)yourwrittenbook(dot)com. 

~~~ It’s no fairy tale — you CAN write your book! ~~~

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8 Reasons Your Book Isn’t Finished

Wednesday, January 13, 2010
admin @ 11:01 AM

Where is your first (or next) non-fiction book right now?  If you’re like thousands of other people, it’s in your head (at least mostly) and not on anyone’s book shelf. 

In other words, it’s not doing anything for you financially, socially or business-wise.

So why haven’t you written your book?  Chances are that you’ve embraced one (or more) of the following excuses:

  1. I don’t have time to write my book.
  2. I don’t know how to start writing my book.
  3. Writing a book is too expensive.
  4. I don’t have enough material for my book.
  5. I don’t have any industry insiders to help me write my book.
  6. I am not a writer.
  7. I do not deserve to call myself an author.
  8. No one would care about my book.

You know what we say to those eight excuses?  Baloney! 

We have worked with other people in your position and would love to chat with you about how we helped them overcome the barriers they created to getting their books into the marketplace.

Contact Julie and Angelique at Your Written Book today and let’s finish your book together!

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Welcome

Thursday, December 31, 2009
admin @ 08:12 PM

Statistics indicate that around 8 out of 10 Americans want to write a book.

Most never do.

If you’ve told yourself over and over that you’re “going to finish your book this year” but have never done so, it’s time to get the help you need to make your dreams of publication come true.

Whether your book is still locked inside you or is “this close” to being a finished product, you can’t use it personally or professionally until it’s complete.

That’s where Your Written Book comes into the picture.

We have the expertise and talent to bring your book to life, as we’ve done for numerous authors in your situation.

We’ll operate behind the scenes, using your words, your tone and your information to create a dynamic, succinct piece of nonfiction of which you can be proud… and profitable.

As part of our services, we can also show you how to use your book to grow your business.

Don’t wait another moment!  Save time and money and get your book into the hands of clients!

Today is the day your written book begins to come to life.

Click here to schedule a free, no-obligation consultation now.

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